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Design Mastery: Art Direction in Communication

An exhilarating creative journey into the world of Design, Art, and Creative Direction. We explore the boundless possibilities of visual expression guided by a seasoned master of the craft. Discover your creative potential and refine your skills in this engaging course.

Join a three-day interactive course curated by Tonnit Thomas. 

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Duration:

18 hours course
3 consecutive Saturdays, 6 hours/day

Tonnit Thomas

award winning design leader

About your Mentor

Tonnit Thomas is the Founder and Chief Creative Mentor of Tonnit Design and has won the Dubai TOP 100 SME award three times. With a Fine Arts degree and 26 years of experience in the creative industry in the UAE and India, Tonnit is a highly regarded creative professional and renowned for his expertise in Creative and Visual Design thinking.

Tonnit has contributed to the conceptualization and creation of esteemed brands in both the government and retail sectors across the GCC, Africa and India.

He is also a founding member of Artry, a Dubai-based Art Community. 

Course Highlights

  • Fundamentals of Art direction in Advertising
  • Principles of Graphic Design & Visual Identity
  • Typography in Art direction
  • Grids/ Layout of text and images
  • Visual aesthetics in image selection
  • Bridging the gap  between Graphic Design & Art-direction
  • Art directing photoshoots
  • Walkthrough on Key visuals, Digital imaging
  • Crafting concepts, mood boards, mock ups
  • Exploring the future of art direction

Who is this course for?

The course is aimed at anyone interested in becoming a Creative Art / Design professional in Advertising Agencies, Corporate Communication, Inhouse Agencies also as well as Freelance Creative professionals.

 

Here are the eligibility requirements for this course: 

Completed grade 12 or any higher level.

Essential Tools and Materials

Technical Requirements:

  • Laptop with Windows 10 or macOS 10.15 Catalina  (or later).
  • Adobe Photoshop CC and Adobe Illustrator (available for purchase
  • or as a seven-day trial on the Adobe website).
  • Wacom tablet

 

To fully immerse yourself in this course, you'll require:

  • A sketchbook
  • Pencils & Pens, Eraser

Course Outcome

  • Will have a clear understanding of your individual progression as a seasoned art director.
  • Confidence in presenting your creative thinking in a visual format.
  • Create an industry standard portfolio, for presenting in a professional context.

Course Accreditation

Certificate course accredited by KHDA on request.

Course Location

On location:
Colors Art Institute, 901 Control Tower, Motor City, Dubai

Enrollment Information

Enroll
You will be contacted within a maximum of two business days.